WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

San Francisco AIDS Foundation, PFLAG

Members:

In this impactful series, individuals speak directly into the camera, this PFLAG dad says, "My son is gay and thank goodness he's HIV negative. But he's lost so many friends, sometimes I think it's really broken his spirit. I think he's gotten used to it, that it's almost become normal. I wonder if it's possible for so much sadness to become normal. He's an adult now. But he's still my boy and I want him to be healthy and happy and I want him to know that his dad loves him."

This ad and others from the San Francisco AIDS Foundation only aired in the organization's home city. It is an unfortunate reality that no major condom manufacturers, government agencies or any AIDS organizations have created national messages to the American gay community. Most traditional broadcast TV networks also will not carry such messages if condom makers wanted to air them.

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