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AdRespect is founded by business journalist and Commercial Closet Association founder, Michael Wilke. The project began in 1996 in New York City as a journalist endeavor, and later became a nonprofit educational project, first known as Commercial Closet and now as AdRespect.

The AdRespect archive contains over 4,000 LGBT themed ads from around the world going back to 1917, exploring the range of representations of gender and sexuality in print and television advertising. 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Friday, December 2, 2016

Diageo
Never Alone
Global
2015
Ireland

Takara Holdings
Kiss
Asia
2016
Japan

Zale Corporation
We Believe
US National
2016
United States

Sabra Dipping Company
Spread the World
US National
2016
United States

PBS TV/Public Broadcasting Service
Brent & Jon
US National
2014
United States

eBay
Things Don't Judge
Asia
2016
India

V&S Vin & Spirit AB
Darla
US National
2016
United States

Kellogg Co.
Own It
Australia/New Zealand
2016
Australia

InBev
Bud Light Party: Labels
US National
2016
United States

J Sainsbury
The Greatest Gift
Europe
2016
United Kingdom

National Collegiate Athletic Association/NCAA
Billie Jean King
US National
2016
United States

LetGo
Escape
US National
2016
United States

LetGo
Disco Ball
US National
2016
United States

YOPA Property Limited
Village People - Take Control
Europe
2016
United Kingdom

YOPA Property Limited
Village People - Moving On
Europe
2016
United Kingdom

Commercial Closet Association

Normal Man
Company: Unilever
Brand: Iglo
Region: Europe
Country: Germany
Agency: McCann
Year: 2001
Target: Mainstream
AdRespect Score: 

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Commercial Closet Association

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Welcome to AdRespect

Advertising is a powerful medium. Although LGBT-inclusive commercials are still relatively rare, they have tremendous power to promote visibility and change hearts and minds. That’s why it is so vital that advertising is inclusive of the LGBT community while avoiding homophobia and transphobia.

AdRespect is here to educate, entertain, encourage best practices and bring awareness. Enjoy.

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Gay-Themed Ads Are Becoming More Mainstream
Posted by: Lowie Jim Palisoc
Thanks for your post. It will be a great help for increasing the credibility of my research. :) For showing my gratitude, I promised that I will cite you in my study. thanks a lot! God bless



Is Coke gay friendly or not?

Posted by: Mike Wilke
Coca-Cola earned a perfect 100 from the Human Rights Campaign in the US and just debuted a commercial in the UK featuring a gay wedding. But it cut the wedding scene for the commercial in Ireland and has chosen to sponsor the winter Olympics in Russia, which is coming under heavy fire for its new anti-gay law and indifference to homophobic violence.



James Franco Dropped By Advertising Campaigns Over His Gay Themed Films

Posted by: Adam Stazer
http://www.back2stonewall.com/2013/03/james-franco-dropped-advertising-campaigns-gay-themed-films.html

In a red carpet interview last week at SXSW, James Franco suggested that he has been dropped from three advertising campaigns due to his involvement in two gay-oriented films he put out at Sundance, and not due to his image as the companies reported. He produced Kink and co-directed and starred in a forthcoming Travis Matthews film, Interior.Leather Bar. Franco suggested that this exemplifies the homophobia that still exists in American media. As many advertisers have already begun to notice, gays and lesbians will only continue to become an increasingly visible part of American society. While the exact reason for Franco having been dropped from these campaigns is unclear at this time, the depiction of raw gay sexuality as portrayed in these films was no doubt part of the conversation. Other explicit films depicting heterosexual sex rarely if ever raise an eyebrow among the public, and neither should these.



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It's just the right amount now.
Equal to our representation in the population.
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