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Bass Hotels & Resorts, Accommodating You

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2002 Print Report A Problem

The hotel category is almost completely absent for gay media elsewhere in the world. This ad, featured from the Midsumma Melbourne 2002 festival guide, is similar in approach to another in Australia for Radisson, featuring a pair of blue toothbrushes. Hyatt Hotels has initiated advertising in gay U.S. magazines but has not yet created any gay-specific materials.

The text reads: "If you're in Melbourne for the festival, you need to relax in an intimate and cozy atmosphere."

Company
Bass Hotels & Resorts
Brand
Holiday Inn
Industry
Hotels/Resorts
Media Outlet
Print
Country
Australia
Region
Australia/New Zealand
Agency
unknown
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